18 Months After Acquisition of Racing Strasbourg: BlueCo Continues the Revolution
In June 2023, BlueCo 22 Limited, led by Todd Boehly and Behdad Egbhali, finalized the acquisition of RC Strasbourg Alsace for €75 million. This purchase secured 99.97% ownership from President Marc Keller and a group of local investors. Alongside this acquisition, BlueCo Alsace (Company Number: 952912491) was registered as the entity responsible for overseeing the club's affairs.
Initially headquartered at 3 Boulevard De Sébastopol, 75001, Paris, BlueCo Alsace relocated in June 2024 to 12 Rue De L’Extenwoerth, 67100, Strasbourg. This strategic move solidified its commitment to transforming Racing Club de Strasbourg Alsace.
Leadership and Governance
Mr. James Bonington, now the Chelsea FC Chief Legal and Corporate Affairs Officer, served as the inaugural President of BlueCo Alsace from June 29, 2023, to September 1, 2023. Following his tenure, a Board of Directors was formed to drive strategic alignment and governance. The board members include:
Marc Keller – Chairman
Laurence Stewart – Member
Paul Winstanley – Member
Jeffrey Wilbur – Member
James Pade – Member
Mr Marc Keller and his Board of Directors were tasked with ensuring the club’s alignment with long-term sporting and financial goals. These changes involved redefining management structures, transfer policies, and operational strategies.
Strategic Management Changes
BlueCo’s transformation efforts included appointing Mr Pascal De Maesschalck as Technical Director from AS Monaco. His role centres on talent identification and squad development. Additionally, Liam Rosenior was appointed head coach, replacing Patrick Vieira. This shift signalled a new footballing philosophy focused on tactical innovation and player development.
Financial Investments and Recruitment Drive
Over the past 18 months, BlueCo injected €39.5 million (excluding recruitment budgets) into Racing Strasbourg through direct advancements and equity changes, ensuring financial stability. Complementing this, approximately €125 million (excluding add-ons) was invested in acquiring young and promising talents worldwide. These investments reflect the club’s ambition to compete at the highest levels of European football.
In the Summer of 2023, Transfer Activities worth €56 Million were carried out:
Abakar Sylla: €20 million
Emanuel Emegha: €13 million
Dilane Bakwa: €7 million
Junior Mwanga: €13 million
Saïdou Sow: €3 million
Ângelo Gabriel: Free (Loan)
In January of 2024, Transfer Activities worth €5.5 Million were carried out:
Andrey Santos: Free (Loan)
Matthieu Dreyer: Free
Miloš Luković: €5.5 million
In the Summer of 2024, Transfer Activities worth €62.7 Million were carried out:
Sebastian Nanasi: €11 million
Diego Moreira: €8 million
Mamadou Sarr: €10 million
Guéla Doué: €6 million
Sékou Mara: €12 million
Félix Lemarechal: €6 million
Oscar Perea: €5.5 million
Pape Diong: €1.2 million
Rayane Messi: €1.5 million
Yoni Gomis: €1.5 million
Andrey Santos: Free (Loan)
Caleb Wiley: Free (Loan)
Karl-Johan Johnsson: Free
Djordje Petrovic: Free (Loan)
Comprehensive Investment Overview
Summer 2023: €56 million
January 2024: €5.5 million
Summer 2024: €62.7 million
Total: €124.2 million
A Vision for the Future
BlueCo’s aggressive recruitment strategy emphasizes a blend of youthful energy and seasoned expertise. By attracting global talents, the club is enhancing its squad depth and positioning RC Strasbourg as a competitive force in domestic and international football.
While on-field performances remain a work in progress, BlueCo’s leadership has showcased how vision, strategic planning, and investment can propel a historic club into a new era of success. With its ongoing transformation, RC Strasbourg Alsace is poised for an exciting future on and off the pitch.
Written by BlueCo Xtra
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