BREAKING: BlueCo Alsace Backed with Over €250 Million in Capital
What It Really Means for Racing Club de Strasbourg
July 2, 2025
In a significant move that quietly underlines their ambitions, BlueCo Alsace (the company that owns and controls Racing Club de Strasbourg) has officially increased its share capital to €251,915,541 as of June 2025.
When BlueCo Alsace was first created in June 2023 to take control of Racing Strasbourg, it began with a token capital of just €1 — a standard procedure when setting up a new company. But things stayed that way for months. Recently, with the club’s excellent on-pitch performance, things have changed significantly.
In April 2025, the BlueCo ownership group announced the addition of €50 million, and in June 2025, they injected another €201,915,540. These two capital increases have transformed the company into a well-capitalised and structurally sound football enterprise.
So, what does this actually mean to Racing Strasbourg?
1. It proves BlueCo Ownership are here for the long run
This isn’t a loan or a short-term boost — it’s money converted into equity on the Company side, meaning it becomes part of the company’s permanent foundation. The owners are putting their money where their mouth is. They’re not just funding the club temporarily; they’re invested in Strasbourg’s future.
2. A more stable financial autonomy base
With over €250million now locked in as share capital for BlueCo Alsace (the company) has a solid balance sheet and the financial autonomy to carry out effective investments in the first team, academy, women’s team and other infrastructure. This gives confidence not only to fans but also to key stakeholders like the DNCG (French football financial watchdog) and UEFA.
3. Flexibility to raise funds for big projects
And if there’s a need to raise additional capital in the future for major infrastructure projects such as buying lands (as mentioned during the interview by the President Marc Keller), building a new stadium or establishing a modern state-of-the-art training centre and facilities, the BlueCo Alsace Owners together with the Board of Directors (President Marc Keller [Chairman], Laurence Stewart; Paul Winstanley; Jeffrey Wilbur; James Pade) can raise funds by borrowing money with the Company name (BlueCo Alsace) or selling part of its 99.97% stake to new investors. With a solid capital base already in place, attracting strategic partners or securing financing becomes more achievable and credible.
4. Strasbourg faces no pressure from loans or repayments
Strasbourg does not borrow money. It’s a capital for the Company managing its operations. That means the club doesn’t owe anyone anything from this injection. There’s no debt pressure, no interest payments, and no strings attached. Strasbourg management will focus on excelling in football, not on balancing the books under stress. BlueCo Leaders did the same to Chelsea Football Club, which is currently managed and controlled by BlueCo 22 Midco Limited
5. UEFA Multi-Club Ownership compliance
If Chelsea and Strasbourg participate in the same UEFA competition in the near future, BlueCo Alsace can easily decrease its involvement and stake of 99.97% by issuing new shares to new investors or partners. This would facilitate compliance with UEFA regulations on Multi-Club Ownership (MCO) and Financial Sustainability rules.
What started as a €1 company now stands as a €251.9million football operation. That’s a major statement — not just of financial firepower, but of intent.
In a football world where many clubs rely on risky loans or constant player sales to survive, Racing Strasbourg under BlueCo Alsace has now been shaped into a modern, financially responsible, and growth-focused organisation.
Running a football club through a dedicated company like BlueCo Alsace brings professionalism, transparency, and investor confidence, which can help in building a sustainable business model, not just a football team.
Written by
BlueCo Xtra Editor